What gets measured
is what gets managed.

We help companies understand their finances, make intelligent choices, proactively manage taxes, and accurately forecast their position. Reform your business and start making decisions with confidence.

Black and white photo of a surfboard on a wet beach with cloudy sky and distant hills.

Financial Management Services

An accountant's role is to reflect on the past, make sense of the numbers, and ensure you pay the right tax – an essential task. But we go beyond just looking back. Our approach is forward-thinking, identifying the actions needed today to change tomorrow’s results.

Imagine it like this:

CFO = Business Strategist + Tax Advisor

Finance Function

Our innovative accounting team is here to make sure that your bookkeeping and reporting is done right, less the overheads.

Tax & Compliance

We take a proactive approach to managing your tax, ensuring you are compliant at every step of the process.

Outsourced CFO

We provide the highly qualified finance expert you’ve always wanted to have on your team. You can utilise us over a long period or simply for the duration of one project.

Black and white photograph of snow-capped mountain peaks with clouds.

No More Guesswork

Proactive Financial Management

Move beyond standard accounting through our forward-thinking financial strategies that drive business growth

Outsourced CFO Expertise

Access a highly qualified finance expert without having to hire a full-time CFO.

Holistic Financial Services

From tax compliance to strategic business planning, we offer end-to-end financial support.

15+ Years of Cross-Industry Experience

We are led by an expert with Big Four experience, specialising in SaaS, startups, property, and more.

Innovative Finance Solutions

Reform your finances with a team that combines business strategy with tax advisory.

Testimonials

Beyond the Blue

Philip, acting as our external finance manager (outsourced CFO), oversees the work of our internal finance team, providing excellent guidance and leadership.
Thanks to his support, our team has notably performed at a higher level. We also appreciate his commercial mindset, which has been invaluable in guiding us through strategic planning and navigating challenging tax issues. We have really enjoyed working with him.
Steven Pleciak
Director
Power Trip

We appreciate Philip's proactive approach in managing our annual tax and compliance responsibilities. As a high-growth tech startup, it's reassuring to know that our finance and tax matters are under control. We highly recommend Philip if you are in the tech startup and SaaS space.
Richard Heaps
Founder
Frogs

Philip and his team look after our finance function, giving us great peace of mind. Phil and his team understand our industry really well and have streamlined our existing processes while delivering valuable insights about our business. We are actually getting a lot of value out of this relationship. I highly recommend their service.
Sebastien E. Michel
Managing Director
Seismic Guys

I have gained invaluable insights into my business and successfully implemented robust financial processes. Phil has shown genuine interest and care for my business, consistently delivering value across various aspects.

The trust we've built is substantial, and I look forward to continuing to work closely with him to navigate our next phase of growth.
Po Downing
Director

About

Founder and Director of Reform, Philip is the engine behind all of our financial services. He has over 15 years experience in the field across a range of industries, including SaaS, startup tech, tourism, property, and construction. In this time, he’s worked with leading SaaS companies and served as a Senior Manager at a ‘Big Four’ accounting firm.

As a chartered accountant, Philip is qualified to help your business with its finances, tax requirements, and bookkeeping. He also holds a Bachelor’s in Commercial Law and Accounting and an MBA from the University of Auckland, so he can be confident that Reform is providing advice based on the latest research and market trends.

Philip and the team are passionate about using their expertise in financial management and strategic planning to help businesses streamline operations and achieve their goals. If you'd like to discuss how Philip and the team can best support your company, simply fill out the form below and we'll be in touch.